You’re a household name. Everyone in your area of operations knows who you are and how to find you. Your phone number is on the side of your truck. You may even have a billboard.
Why would you need a website?
If you want your business to grow—or even just stay competitive—you need a website. The world gets more web-dependent every day, and soon not having a business website will be like not having a business phone number.
Here are 4 reasons why your business needs a website ASAP:
Your website is the go-to place for information about your business, everything from your hours of operation to your physical location. You may even get more walk-ins and foot traffic once your business address is available online.
A potential first client for your business is likely to find you by searching on the web for a product or service in your location. But 92% of searches don’t go past the first page, so if you’re going to be on the web, make sure you can get found on page one (more info at the end of this article).
Your work speaks for itself — so let it. Share images of the products you create and the projects you’ve worked on. Images are one of the single most effective ways you can communicate, so share all the photos and information you can. Someone on your website is there to make a hiring or buying decision about you, so give them as much information as possible.
In the spirit of providing as much information as possible, you can also let someone else do the talking: your satisfied customers. Testimonials are a powerful endorsement that can influence a buying decision in ways that other writing can’t accomplish.
As important as your website is, it is not difficult to set one up. Don’t be intimidated. In this day and age, you don’t need to know how to code to get your business website up and running. You can get your company set up with a search-engine optimized professional site right now— all the hard work is done by a team, so you can get back to what you do best.