Construction Industry

5 Things That Slow Your Website and Hurt Your SEO

5 Things That Slow Your Website and Hurt Your SEO

This article was contributed by Russell Winslow, an Employee-Owner and SEM/Paid Search Manager at The Blue Book Building & Construction Network®.

What’s slowing down your website?

If your page takes too long to load, chances are a potential visitor will get tired of waiting and click away—and your search ranking will take a hit.

Check out the five page elements that could be slowing your website down:

  1. Music players
  2. Large images
  3. Flash graphics
  4. Unnecessary plug-ins
  5. JavaScript

 

More on JavaScript:

Most people add JavaScript code to the header or footer file of their website. This loads the code on every page of your site. Specific tracking scripts, such as Google Analytics, are required to load on all pages of a website, so for this type of JavaScript the header or footer is okay.

However, if the JavaScript is only needed on a single page in your site, it is advantageous to place the code on the single page or pages on which the code is required. As an example: if you are using the jQuery library to display certain visual elements that are not used globally, it is advantageous to only load this code on the pages that contain those visual elements.

If you’re concerned about your website’s loading speed and how it may affect your positioning in search results, try removing any of the five elements listed above. You may see an improvement.

Agree? Disagree? Have you seen any positive results from these tips? Let us know in the comments below!

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