This article was contributed by Brian Funicelli, an Employee-Owner and Social Media Specialist at The Blue Book Building & Construction Network®.
A picture is worth a thousand words, especially on social media.
Social posts with images are much more likely to achieve a higher amount of engagement in the form of Likes, Comments, Shares, etc., than ones with no image.
Finding Your Image
If you’re having trouble finding an image, try searching on a stock photography website, such as Shutterstock or iStock. Type in a few keywords that are relevant to the content you’re posting and look for an image that clearly conveys the message you’re trying to send with your post.
Sizing Your Image
Once you’ve selected the image you’d like to include with your social post, make sure the image is the correct size for each social platform you’re posting to. Here’s a guide to the pixel dimensions I use for a few of the most popular social platforms:
Facebook/LinkedIn/Google+: 1200 x 627 pixels
Twitter: 900 x 500 pixels
Instagram: 1080 x 1080 pixels
Instagram Stories: 1080 x 1920 pixels
You can use a simple photo editing software to resize your image, or you can use an online tool such as Landscape by Sprout Social to resize your image.
Upload your image, add your text, call to action, and/or URL, and publish!