Why Your Business Needs to Tell a Story
If you’re not telling a story about your business, you need to start.
Telling your story isn’t just self-promotion. It’s an integral part of doing business in any industry.
Construction in particular is built on relationships and word-of-mouth referrals. But how do you reconcile those in an increasingly digital world? By telling your story.
“But I don’t know what my company’s story is or how to tell it.”
- Do you have new products, or an innovative technique that the industry should know about?
- Is your business celebrating an anniversary?
- What’s your company’s or founder’s origin story?
All of these questions have one thing in common: they’re all about telling your company’s story.
Sharing your story sets you apart from your competitors. Your answers are more unique than you think.
Stories are what you’d share over lunch with a colleague.
They’re powerful when you share them in person– and with today’s technology, they can reach farther than ever on a vast digital, print, and face-to-face network.
Here’s an example: if you and a competitor are pretty similar on paper but a decision-maker knows and likes you, they’re pretty much going to work with you, 9 times out of 10.
Sharing your story with the industry will help create the lasting, lucrative relationships that will grow your business and nurture your network.
(Image Source: wocintechchat.com)